About Odex

ODEX Vision, Mission and Values

ODEX was founded in 2011 and is today a company under United Company. We are a Scandinavian distributor whose main objective is to build brands and create value for our retailers within the market of dedicated athletes, specifically within the segments Bike, Run and Outdoor. Our portfolios of explicit brands have all been chosen for their common property: They all deliver highest quality without compromise.


Vision

WE INSPIRE PEOPLE TO MAKE MOVEMENTS

Our goal as a company is to be in constant progress, and insure added value in the whole pipeline in collaboration with our retailers.

We build brands by adding competence and education, efficient marketing with involving communication and experiences. This is combined with a quick, efficient and transparent logistics system. We take great pride in our work.


Mission

WE BRING STRONG BRANDS TO INSPIRED PEOPLE IN A PASSIONATE WAY, FOR EVERYDAY WELL BEING

We strive at integrating our core values in all our work, both internally in the organization and externally in collaboration with our retailers.


Values

PASSION We put our heart and soul into our job. It should always make sense to work with our brands.
QUALITY We deliver the highest quality, both in our assortment and in the way we do business.
STABILITY We are a focused and professional business, with a sound economy. We are able to deliver an assortment from all our brands.
DIALOGUE A closer relationship to our retailers and suppliers is essential for our visibility, reputation and sales.

We strive to send out all orders the same day they come in, if we receive them before 12 midday. Delivery is the day after in Denmark, and 2-3 working days in Sweden. In our B2B shop retailers can check stock and place orders 24 hours a day all week. We strive at always having the most important goods in stock at the retailers’ convenience.


AWARDS, BEST-IN-CLASS AND INNOVATION

We distribute the following brands within the segments of OUTDOOR in Scandinavia

All
Bike
Run
Outdoor